Why Social Media Is So Important in Business for Entrepreneurial Success? Helping Guide by Best SEO Company in California
Let’s
face it! It’s 2019 and we all have a pretty good understanding of Social Media
and how it works today, right? But what if we told you that Twitter has six
different forms of communication networks and Facebook is more actively
accessed on Fridays, do you still think that you are a Social Media champ?
Allow
the best SEO Company in California –
Skylite Web – to illustrate the true importance of Social Media Marketing and
its services to ensure you stay on top of your sales, visitors, traffic, and
growth of the brand game. Before exploring the importance of Social Media for
businesses, let’s discuss first what and why social media for 2019’s businesses
is a must to achieve entrepreneurial success.
What and Why in 2019’s Social Media
Marketing for Businesses
Let’s
go back to the drawing board. What is marketing? As highlighted previously,
marketing is the activity and process for creating, communicating and
delivering offerings that have value to customers. Now, look at social media
marketing.
Social
Media nowadays for businesses is all about building a brand and increases the
brand’s visibility, through developing relationships and communicating with
potential customers. The two seem to go hand-in-hand. But you may still be
wondering, why social media is important for businesses to achieve
entrepreneurial success in 2019?
Social
Media channels are nowadays one of the fastest growing industries worldwide.
With a projected 25% annual growth over the next 5-years, it’s definitely time
to start investing in social media if you haven’t already.
Social Media & Social Media
Channels
Like
with content marketing, due to the continuously developing internet marketing
industry, there are countless digital media and social media networking
channels, all of which have a unique characteristic and purpose to serve.
Facebook:
It’s the biggest and arguably the most powerful social media channel in the
world at present with 1.55 billions of active monthly users. Regardless, if you
are a startup or Fortune 500 company, you need to be on Facebook and start
engaging with your consumers right away.
Twitter:
Twitter is known as the ‘Active-In-the-Moment’ platform that boasts a
respectful 255 million on an average active monthly user. Twitter is a perfect
social media channel and a proven marketing tool for businesses that want to
reach out to people and are ready for a reply. The key is to be quick and
smart.
Instagram:
It’s the social media channel that promotes visual images and videos designed
for customers to post, share, comment, and engage through digital media. As the
oldies say “a picture is worth a thousand words” – Instagram proves it for
businesses!
LinkedIn:
LinkedIn is regarded as the professional social media channel that largely
focuses on B2B marketing rather than B2C.
YouTube,
Google+ and Pinterest are some of the other social media channels that harshly
miss out on the list. And then there’s Snapchat, the new-age social messaging
app, who recently recorded 6 billion daily views.
What’s
your take on any of the above social media channels? Are there any other sites
you display your digital media and connect with consumers on? We’d love to
know!
Social Media Marketing Strategy for
Businesses
Having
a social media presence without an appropriate strategy and plan can be just as
damaging for your business as no plan at all. At the best SEO Company in California – Skylite
Web – we’ve created a social media marketing strategy checklist that should aid
your online marketing operations.
A
strategic marketing approach focused on creating and distributing valuable,
relevant, and consistent content to attract and retain a clearly-defined
audience.
ü Set
Goals: Start big and work down. Do you need to increase
customer loyalty?
ü Know
Your Target Audience: Don’t just use demographics but
expand with psychographics
ü Social
Media: Decide on which social media platform will help you
connect with your audience. Will this take the form of a blog, video, podcast
etc?
ü Social
Network Strategy: Focus on a social media channel that
adds value. Just because a social media network has over a hundred million
active users doesn’t mean it will directly contribute to your brand’s
objectives.
ü Measurement
and Testing: What does success mean to you? You need
to constantly analyze your social media strategy to understand how effective it
is. Engage with your audience; figure out what works and what doesn’t.
Benefits of Social Media Marketing
for Entrepreneurial Success
For
some businesses, investing in a social media marketing service may have been
identified as the missing link connecting you with your consumers. However for
others, who are still contemplating diving into the social marketing end, look
no further than the following facts shared by the best SEO Company in
California – Skylite Web.
Social
Media Marketing increases your brand’s awareness undoubtedly. 78% of small
businesses today use social media channels to attract new customers.
Furthermore, 33% of customers have identified social media as to how they
identify new brands products and services.
Social
Media Marketing helps to validate your brand. Social Media presence of a
business, when done correctly, tells customers that their brand is active and
focused on thriving communication with consumers. Social Media Marketing has
the power to increase customer loyalty as well. 71% consumers who received a
quick response on social media would recommend the brand to others. 63% of
customers who search for businesses online are more likely to use ones with an
informative social media presence. Need more help on how to validate your
brand? Contact us.
Contact
Information
5197
S Grand Ave City,
Los
Angeles, CA 90003, United States
Phone:
+1-929-800-3818
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