Why Creative Content Generation & Marketing Strategy for Businesses Should Be Data-Driven?
When people think about content, the first thing that comes into mind is creative. However in reality, great content marketing is the mix blend of both creativity and data. On the data side of the equation, the industry is still learning. That’s not particularly surprising! After all, the name of the game is, quite literally, content. Many content marketers, some of whom came up in complementary professions like journalism, are so deeply immersed in the content creation process that it can be hard to turn their attention to the data side of things. Nevertheless, the value of data in the context of content marketing cannot be overstated. So, how can the markets best incorporate data into their creative contentgeneration and marketing strategies ? It can help to frame up your thinking on the matter by lumping your data analysis needs into two buckets: post-distribution content effectiveness metrics and data that inform content creation itself. In other words, you should not ...